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Butterfly Group

Butterfly Group’s first venture Butterfly Marketing Limited was founded in 1987. Having started with only 3 retail outlets, Butterfly was quick to create a strong place in the customers’ minds through its first successful product Butterfly sewing machine – a symbol of the ‘emerging middle class’ in the late 80s. In 1995, Butterfly went through a major rebranding initiative when LG came into the picture as an affiliate after awarding the company with its distribution rights. In the same year, the company was made into a public company with other major expansion taking place. Additionally, the company studied the purchase decision-making process and payment behavior of various customer groups and found that a significant portion of the market aspires technological advancement in their daily life, yet unable to pay for it upfront. The hire-purchase scheme was well received with multiplying the customer base within a very short time. Since 2001 Butterfly has been maintaining the top position in consumer electronics in Bangladesh.

Having operated in the consumer electronics retailing for 25 years as Butterfly Marketing Ltd, the Group has opted for backward integration in 2012, through the inception of Butterfly Limited, Butterfly Manufacturing Ltd and Butterfly Industries Ltd. These state-of-the-art manufacturing facilities are established with the strategic alliance with LG and Hisense – two top-performing global brands. A number of models for LED TVs, Refrigerators and Air Conditioners for these brands are produced at these facilities today.

Products distributed by Butterfly Group

Refrigeration, TV, Mobile, Ac.Microwave Oven, Washing Machine,

Title Butterfly Marketing Limited
Address 1/2 Arambag, Jugantor Goli, Dhaka – 1000
Phone 16571
Fax
Mobail 8801713335591
Email [email protected]
Post Code 1215
Reg Code
Swift Code
License
TIN
BIN
Establishment Year 1987
Category Private
Sector Supply chain
Service Type Distribution and Marketing
Area
Upazila/Thana Motijheel
Division Dhaka
District Dhaka
Country Bangladesh
Membership
Legal Status Private

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